Dec 08, 2025  
Graduate Record 2022-2023 
    
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Graduate Record 2022-2023 [ARCHIVED RECORD]

GBAC 7214 - Customer Analytics III: Improve the User Experience with Digital Analytics

Effective Start Date: 01/01/2022
This course focuses on analytics in the digital marketing space through discussion of concepts, technologies, and tools necessary to support digital commerce. Emphasis is placed on tools and methodologies for bolstering web presence through web and search analytics. Specific topics include methods for analyzing and improving user experience, web traffic, online engagement, and conversion rates.

Credits: 1
Grading Basis: Graded
Requisites: Restricted to MS Business Analytics Students