GBUS 8757 - Pricing Analytics

Effective Start Date: 04/10/2019
This course focuses on pricing as a very powerful lever for profitability. Pricing is also amount the least understood areas of strategic and tactical execution: pricing decisions are made less thoughtfully and systematically than one would expect. Pricing Analytics concentrates on how a firm should set and update pricing and sales decisions across its various channels to maximize its profitability.

Credits: 1.5
Grading Basis: Graded